Professional Copywriting

for the Finance Industry     

Streamline your marketing strategy. Grow your business while saving time.

Schedule Your FREE Consult Call

You specialize in generating wealth for others.

I specialize in compounding time for YOU.

busy woman copywriter typing on laptop at her cluttered desk

The less time you spend on your business, the more time you can spend on your clients.

Your clients come to you to focus on their financial goals.
Let me focus on helping your business grow.

You work hard daily to give your knowledge and expertise to people new to the investing world. Working in the financial industry, you bring your clients up-to-speed on terms, products, and strategies to help them find the financial knowledge and freedom they crave.

But you only have so much time in a day. Instead of worrying about your next blog topic or email sequence, make sure that you spend your time doing what you do best: educating and advising. Think of the sweet relief you will feel by checking everything else off your list! How much time could you reclaim if someone stepped up to take the marketing off your plate?

Blogs written for your specific audience. On time. Every time.

Natural SEO. You rank higher on Google and attract new leads organically.

Content that actually converts leads into new clients who are delighted to work with you.

A marketing strategy that makes sense instead of following the latest trend.

Done-for-you products and freebies so you continue providing value to leads.

Emails your clients can’t wait to open.

Fresh branding that lets your personality

the word imagine in whimsical pink branded font

Getting your time back with:

the word shine in branding pink font
Get On My Calendar
Imagine light bulb with flowers in cozy setting
San Diego financial copywriter Michelle Vanderwaall headshot

I’m Michelle, your expert copywriter.

I am OBSESSED with teaching people how to grow and manage their wealth. Collaborating with me allows us to combine our passions for helping others to amplify your voice.

Partner with me — a task-oriented professional with a moderate caffeine addiction who believes your business deserves to excel ethically while reaching the largest market possible.

Hi, it’s nice to meet you.

Read More About Me
open branding notebook resting on white desk with color samples and pencils

PORTFOLIO

Writing samples coming soon. Please take a peek at some testimonials from professionals who have already worked with me.

I Want To Book A FREE Consult

Starting at $2,500

No time to write? I’ll be your secret weapon.

Figuring out what to say is only half the messaging battle. I’ll “talk” a mile in your shoes and speak directly to your audience’s pain points - inspiring your ideal clients to act.

Convert your leads into paying clients.

  • 4 blogs per month to rank higher in Google

  • Researched search engine optimized (SEO) keywords

  • 16 Coordinated social media posts per month

  • Monthly newsletter to nurture your email list

A dark gray rectangular digital button with the text 'Copy Package' in white advertising finance copywriting services.

My Services & Rates

review for Michelle Vanderwaall dependable and grow
testimonial photo of Mark Brewer for personal finance copywriter Michelle Vanderwaall

Mark K. Brewer, President, CEO of Branch Hire US: Wealth Management / Banking / Insurance

Starting at $3,000

Old website? Potential clients can tell. Let’s give it a glow-up!

Your website is your digital lounge. Kick back with some smooth jazz, or let’s get it pumping with some rock n’ roll! We’ll work together to make sure your page matches your energy.

Your website should work just as hard as you do.

  • Make it official and launch your brand online

  • Drive engagement with SEO webpage copy

  • Build credibility and authority in the financial market

  • Increase visibility and expand your reach

Dusty pink rounded bar graphic with the text 'Website Package' titled to promote website-building and redesigns.
review for personal financial copywriter website design
testimonial photo of Danielle Cooper for personal finance copywriter Michelle Vanderwaall

Danielle Cooper, Owner of Mustard Seed Copy

Starting at $1,000

Not the creative type? Time to phone a friend.

Everybody likes pretty things. Your brand should match your personality and be a sign of quality you’re proud to display on every product, and every form.

Because your company should feel like YOU.

  • A brand voice guide that highlights your individuality

  • A logo design and color palette that matches your vibe

  • Finally order those business cards you’ve been putting off

  • Elevate your products with your unique elegance

Purple rounded button with white text that says "Branding Package" titled to promote personal finance companies' branding.
review for Michelle Vanderwaall branding business
testimonial photo of money coach Shannan Thomas for personal finance copywriter Michelle Vanderwaall

Shannan Thomas, CEO and Financial Coach at Fundamentals of Money

Ready To Book My FREE Discovery Call
stack of Post-it notes with a stock market arrow pointing up next to a succulent

I want YOU to be successful…whether we work together or not.

Nobody has to leave my website empty-handed. Please enjoy my Blog SEO Planner, and check back often for new additions.

If you’ve ever wanted a step-by-step guide to organize your blog-writing I’ve got you covered.

Download the exact process I use to write search engine optimized blogs. This beautiful guide will walk you through each piece of the process so your next blog will be your best blog.

Blog SEO Planner cover freebie giveaway Michelle Vanderwaall Agency copywriting
Download Planner

Some Love Notes

I’m Michelle, your financial copywriter

Branding photo of freelance financial copywriter Michelle Vanderwaall wearing white sweater standing in golden field

I’m Michelle, your freelance financial copywriter who believes wealth should be attainable for everyone. I’m also your personal cheerleader who wants to see you succeed.

Your clients want to know the stepping stones to financial security, and they trust you to show them the way. They understand the wisdom in teaming with an expert to build a foundation for long-term payoff. It’s true in the world of finance, and it’s true for marketing strategies. Allow my expertise as a personal finance copywriter to take writing off your plate so you can do what you do best for your business and your clients in the way that only YOU can.

I consider myself lucky to have received money-management tips from my parents very early in my life. Being a millennial, I’ve experienced how much the financial landscape has changed, and I learned the tricks needed to succeed in a challenging economy. Knowing how to communicate with beginners and experts makes me your ideal resource for earning your clients’ confidence.

Branding photo of freelance personal finance copywriter Michelle Vanderwaall wearing white sweater laughing in golden field

As a copywriter in San Diego, CA., I know how to communicate with a diverse audience. My psychology degree makes me uniquely qualified to understand how to overcome client obstacles and objections.

With a mind for human behavior and a heart for finance, I’m your time-saver for writing quality content that makes your clients LOVE YOU.

Combine your need for growth with my passion for writing, and you have a powerful formula to expand your reach to clients seeking exactly what your business offers.

Book Your FREE Discovery Call

Contact Me

Send Me A Message